Keep On Ticking

Scott Zehr - Business Development Manager

Founded in 1854, the Waterbury Clock company became the leader in American clock making. 40 years before the Model-T, they were mass-producing clocks at an affordable price of $6. When 1901 rolled around they had sold over 6 million pocket watches. Then, in 1950 they launched their Timex brand watches. Timex was the first, high-quality, mass-produced wristwatch. By 1960, 1 out of every 3 watches sold was a Timex. In 1958 the Timex Watch Company was about to embark on a new marketing campaign. Weekly they would be on TV doing everything imaginable to destroy their Timex watch. They proved very durable, and thus began the saying…” Timex takes a licking and keeps on ticking.” We have likely all used that saying at some point.

When a calf is born, whether it be beef or dairy, pasture, pen, or pack, there is an immediate and constant barrage of environmental challenges that are trying to “destroy” your customers’ newest and most promising genetic investment. Providing calves a dose of Convert™ within 12 hours of birth can help turn them into a “timex”. Convert™ provides that calf with important specialized egg proteins that can prevent those environmental pathogens from destroying your customers’ genetic investment. E.coli, Salmonella, Rota Virus, Corona Virus, Crypto, Clostridium, bring it on. Obviously, these pathogens can be present all the time in that animal’s environment. Aside from being the best option on the market for prevention, Convert™ is an excellent option for the treatment of sick calves within the first 3 weeks of life.

Convert™ is very versatile when it comes to dosing and administration as well. When giving Convert™ at birth, give 1 bolus, or 5 to 15cc of gel (depending on environmental conditions at birth) within 12 hours for prevention. In dairy applications, you can then follow up with ½ scoop of Convert Ranch Pack daily for the next 20 days. Should the calf start to get sick within the first 3 weeks of life, provide it with an additional 15cc of Convert™ Gel to give that calf the tools it needs to fight off those environmental challenges.

Agrarian will be offering a special promotion for Convert™ Gel and Convert™ Calving Season Bolus. For Convert™ Gel the promotion will be Buy 5 tubes and Get the 6th Free. The Convert™ Calving Season Bolus will be Buy 15 Packs of 10 Boluses, Get 3 packs of 10 Boluses Free. Convert™ Single Dose-15cc will be Buy 16 tubes and Get 2 tubes Free. The promotion period will run from January 1 through February 28, 2021.

There is no better way to start the new year off than by offering Convert™ to your customers at this great price. Convert™ will improve your customers’ bottom line by giving the calves what they need to “take a licking and keep on ticking”.